The total time spent globally on social networks is growing at nearly 1.5 times faster than the internet average .Social media is proving a heavy machine gun for marketers in the technological competitive battle field. Social media is good for lot of things, and what about your bottomline? When it comes to social media, on the one hand, relationships come before sales. On the other hand, people prefer to do business with whom they trust.
So you should be very careful while using social media in the right path and develop strategies so that you generate sales as well as build relationships on the other hand.

How do you get people to invest in your products or services when they….
 Have never heard of you
 Don’t have affinity to you
 Don’t live near you
 Have reason to listen to you when you speak
 Have other, more familiar options offering similar goods or services

How will you get people to do business with you?

The best way to get people to do business with is to join them what are already doing. Create quality stuffs for them. Listen what they say about your brand and try to catch the deep insights of what they actually want.

The main behaviors of people in Social media are:

Connecting with people
Every people remain connected friends, family, acquaintances and others who share their interests, values or beliefs. You should try to connect with people who can actually promote you. So start following them, support their beliefs and interests. Repeated follow ups and support will also help you gain support from their side. You will start getting responses from their too.

Collaborating with the communities, groups, fan clubs, bloggers etc.
People are collaborating with others who share their values, interests, beliefs to accomplish a shared goal, vision or project. So to collaborate with such class of people you will have to target their problems and help them out to attain proper momentum in their pathway. This urges interest in them towards you and your product. You can also help them by suggest approaches of better connectivity among their fellow mates, groups, etc.
Consuming nature of people
You should try to learn and identify what actually people consume to respond. How can you make them feel more connected towards you? What types of tool can make them convince to take a step towards action? People keep learning every time, sometimes to be entertained, to seek validation through watching videos, reading blog contents, listening to live demonstrations etc. which actually connects them to you. Try to learn how you can be a better marketer to them by teaching & guiding them, rewarding them every time someone shares your page, content etc
Creating photos, videos, blog posts, comments etc
People are creating content of various kinds to express themselves, share their thoughts with others, share a creative talent or passion, and, in some cases, to build their “personal brand”and through PHOTOS, VIDEOS, BLOG POSTS, TWEETS, COMMENTS, etc. Promote their material to show your support and interest and just see the results. Even they will respond in the same manner by promoting your stuff.
Sharing things of interest areas
Try to figure out that what areas or fields to target for sharing that will make your community grow and add strength to gain maximum shares and attention from the audience you want to. Learn from people who share things they find interesting, materials from their areas of interest, or stuffs connected with their friends, family and followers.

After you see people responding to you and taking interest in your products or brands i.e. by the time you actually set your target audience to turn towards yourself just follow the following 5 steps to maximize benefits from social media and market in the best manner…..

1)Formulate a planned strategy

Directly approaching people on social media to purchase your product would pose to them a parallel picture of a grocer in the common marketplace, which would come up with no results. You need to develop a strategy of your overall business goals, your selling approaches, your company’s value proposition and the major point-the unique selling proposition of your product. Ensure that you carefully adapt this long-term plan so that it fits with each individual channel, whether it is Twitter or LinkedIn, Facebook etc. Don’t share company user names or passwords in e-mails – even if they seem to be from someone you know. And never open attachments or click on links in unsolicited messages.

2)Define your target audience

You can use inbound marketing technology like keyword research to understand the needs of your target market and where they are available. Never do anything without having the deep knowledge of that particular thing to help generate your-lead creating success.

3)Create quality content

Driving traffic on social media largely depends on quality of the content. Focus your views in the content and make the readers to follow it from top to bottom till it ends whether it is 150 words or 1200 characters. Always remember a writer who continuously keeps his audience to ask “WHAT NEXT” needs nothing else to grab their attention. Do respond quickly to criticism because negative comments spread far and fast among social media users. Add a spark in your content by asking open-ended questions, seeking opinions, sharing interesting information and helping customers solve problems. You can even set up contests which enhances customer interaction.

4)Make the connections

Carefully plan and align your marketing activities with the connections you will be established with the social media. Selectively choose your networking websites. Don’t indulge in too much promotion and don’t try to be everywhere. This can hamper your online presence to your target audience by creating a negative impression on their minds of your brand/product. First decide your target audience and select few social platforms accordingly to maximize reach and generate proper leads from them. Find out where people are already talking about you by running a search for your product or business name on various social media sites

Start connecting with people through:

•Publishing web page
•Publishing or maintaining a blog
•Upload your product videos to sites like You Tube
•Comment on blogs
•Post ratings and reviews
•Use RSS
•Tag web pages

5)Start and Generate sales

Organize a sales team to generate sales by approaching people after a building up the required relationships. Turn your social media connections into leads and then to customers. Make connections with those people who have
•Visited your websites
•Read your content and liked and made a comment on them
•Asked some questions to you
•Made a tweet on your post
•Invited you on some other networking websites and many more

Conclusion

Many companies feel pressure to use social media, but small businesses need to be strategic in how they use the medium. Never jump into social media without clear thought process and reasoning. Create some pathway which can create means of generating revenue through selling products and building relationships which not only promotes brand identity but also retains your brand loyalty because people buy and trust only those whom they think are true and honest. Remember that
“The Future Of Marketing Is Not Doing And Saying Things To People…The Future Of Marketing Is About Doing And Saying Things With And For People”

For internet marketers email marketing is proving an edge over the traditional methods of marketing for understanding of consumer behavior and the ways to engage them and initiate a purchase decision thus driving better profit figures than achieved.

An email marketing campaign can actually work parallel to the influence of social media if utilized with proper measures. Certain email marketing campaigns have posed a world class examples before the world and has received a huge response.

A recent example of 2012 is Amazon local which made consumers jump with joy .This email from Amazon Local made the customers drive a “call-to-action” by invoking in their minds to express their like and dislike. In these attractive ways the deals went on going by driving the customer to landing pages. The following is the email which they send

Observe the texting methods of in the email above, “like” and “dislike,” .It extracts feedback from email recipients and increases the chance of higher click options and offer-redemption rate.

But the some major questions which can arise are

How can you give birth to such a powerful campaigns?
What can be the discussions tools which initiates engagement?
What makes them to respond?
What urges them to take part in the campaign?

Strategies behind the successful email marketing campaigns

The major strategies which shape up the successful email marketing campaign leading to the customer engagement and driving better returns on investment are as follows:-

1)Segmentation and targeting your customers

First focus about the aim of your campaigning …What do you want?

You want only customer engagement?
You want to run a movement through making them join you?
You want to sell your products and promote them?

Segment your lists based on any demographic, interest or behavioral data and then after you have completed this whole set of procedure and set your goals only then you should proceed to take the next step.

2)Compose the mail

Prepare the mail keeping in mind the type of customers or people you are targeting and the aim to send this mail. The mail should be according to the needs of the customer’s wants and expectations. Whether it is a newsletter, a business proposal or a formal mail you should never try to input any junk stuff inside it which makes them appear ugly or unacceptable to them. Keep it simple and plain. Take special care of font, colours and texting languages. Avoid using calligraphy texts .Include the links of your websites, your product pages on social networks to enhance connectivity. People usually get confused rather than feeling amused due to this kind of approach and end up in a bad impression.

3)Sales drive/customer engagement

The area which in your mail strikes the mind of reader is the “POINT OF SALE” or the initiation drive for purchasing decision or total campaign participation. 50 % of online users brought a better bottom line as compared to any other marketing channel. By having immediate access to customers through email a business can advertise sales and promotions or highlight a new product line as the email marketer gets grip of the customer engagement. If email is crafted correctly, these timely marketing mails will drive customers to your web store and eventually lead to sales.

4)Integrate with Mail chimp

Mailchimp is an email marketing paid service provider and provides proper integration with emailing. It helps the users in many ways like it

•How many emails were opened in your last campaign?
•What links were clicked?
•Is your email marketing working?

Mailchimp gives you a side by side comparison with your average list performance and your industry average. When Mailchimp sees that someone marked you as spam, it automatically unsubscribes that person from the list. It is just as easy to unsubscribe as it is to mark the email as spam. In commerce it facilitates bulk emails, custom integrated email marketing reviews, and to improve the success of promoting online stores. Here the customers as well as the seller receive an email notification as the order is placed by the customer.

5)Provide Feedback and Response

Make your marketing campaign and customer sales drive reach a level near to saturation through more and more collection of your mail feedback and respond to every question of customer. This will make your campaign more viral and incorporate a strong backdrop for generating next product line. You should try to engage customers to social networks to make them stay in your connection and form an ionic bond with you. This will develop a sense of brand loyalty amongst them which will lead your product automatically be promoted through worth-of-mouth communication. This sets a platform for your products to sell more.

CONCLUSION

Email marketing helps you build ongoing relationships which incorporates viral marketing integrating well other than any marketing materials. It helps you make connections among only the targeted audience and gives you selective filtering and fast selling. It can generate huge response if coordinated in a proper way. It is inexpensive and the smartest way of online marketing if generated accordingly.